How to make a good external sale? Check out 30 essential techniques!

Want to know how to make a good external sale? We’ve selected 30 sales tips and techniques and put them together in a step-by-step tutorial to help you become a great salesperson. Study this script and start applying it on your next visit. The results will show up quickly! Bonus: make your team achieve high sales […]


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In a company, the process of generating new leads is the fuel for business to happen. However, in order to have revenue predictability and to maintain financial sustainability, it is necessary to continuously capture new leads, like a true sales machine. And for that, Outbound prospecting needs to be one of the main focuses! Sales spreadsheet […]


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Growing company? Know how to prepare for the increased demand of the sales team

After going through a difficult period due to the Covid-19 pandemic and social distancing, some segments are slowly returning to “normal” and many companies are finally starting to resume sales. However, after a season of cost containment and even a reduction in the workforce, it is now necessary to prepare for an increase in demand from […]


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Customer experience: charming examples to inspire

Have you ever stopped to think about the relevance of the customer experience? Well-known examples, such as fintech Nubank and the Netflix streaming network, don’t let us lie. Both companies accumulate expressive revenues (in 2019, the roxinho bank surpassed R$2 billion in revenue, while the streaming channel reached US$5.8 billion in the first quarter of 2020). And here, you may be asking […]


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Outbound Sales: what is it and when to bet on this sales model?

Terms like Inbound Marketing and Inbound Sales have been the darlings of entrepreneurs and sales leaders in recent years. In fact, this model in which the potential customer reaches the sales team attracted by relevant content and after being nurtured along the sales funnel usually presents low cost and high conversion rate. But that doesn’t […]


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Referral Marketing: Make Your Customers Sell For You!

Increase the number of leads, reduce the cost of customer acquisition (CAC), speed up the sales process…. These goals are hardly part of your business strategy at this time. And, in the face of these challenges, numerous actions and tactics are adopted: Social selling Active prospecting Inbound Marketing But there is one that, many times, is forgotten in […]


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The 3 phases of the sales strategy and how to apply it in the company

Achieving results is a challenge that can only be overcome with the correct sales strategy, know its 3 phases Many people confuse sales strategy with sales techniques. The sales strategy is a direction from the top management of the company about what goals you want to achieve, when and in what way. Techniques are tactical skills […]


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CEO’s Role in Sales: How Leadership Can Really Contribute to Business Growth

The executive director is a very important figure in a company, both internally and in its external relations, that is, with customers, partners, the market, the public sector, etc. But what exactly would the CEO’s role be in sales? Some professionals in this role, particularly in B2B businesses, believe they must maintain close proximity to customers […]


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